SEO & Internet Marketing
There are many tentacles to effectively generating business online. We believe that every business requires a tailored online marketing strategy in order to maximize results. We are experts at driving revenue from multiple online channels that increase Google rankings, website traffic, user experience, and engagement. In the end, we seek to increase interest in your products or services to expand sales opportunities.
Why Internet Marketing is important and will benefit your business
★ Efficient lead generation.
A recent survey showed that on average, prospective customers that find your website via an organic search will convert to a sale 14.6% of the time. Offline marketing channels such as cold calling and mailings generate a measly 1.7% conversion rate. This happens because your prospective customers use search engines to find solutions to their problems. When they find your website, and it provides a solution, they are more likely to purchase from you. Getting organic and targeted traffic from search engines (especially Google) is critical to getting more sales from your website.
★ Competitive advantage.
If you own a business, it’s very likely that your top competitors are using SEO services. SEO allows you to grab ahold of your market share and in time, control it. If you want to compete at the highest levels, it’s critical that your business is found towards the tops of search engines for keywords that matter to your target market.
★ Meet customers where they are.
We use search engines, mostly Google, to find solutions to our problems. When your prospective customers search for keywords that relate to your services, you want them to find your business. SEO ensures that your website stands out, and gets traffic from visitors with intent to purchase.
Our Online Marketing Services
We help our clients generate revenue in the most efficient ways possible, and with the most ROI by leveraging the most powerful internet marketing tools and methods. We work with our clients by identifying their needs, goals, and conducting extensive research which guides us to the formulation of a strategy document
⨳ Search Engine Optimization (SEO)
SEO is all about ranking and improving the frequency and position your business is displayed in search engine results. Websites actually have very little value if they aren’t being frequented by their intended audience (your target market). SEO focusses on getting found, generating qualified visitors to a website so those visitors can be converted to leads, and finally to customers.
⨳ Content Marketing
Drive targeted traffic to your website by creating compelling and educational content that your potential customers are looking for. Conducting thorough research before buying is a process that has been baked into the consumer’s psyche. When they search the internet for information, you want them to find your website, making the purchase of your product or service only a click away.
⨳ Local Search Marketing
This is the process of getting ranked on the first page of Google with keywords and phrases that are specific to your location, products or services. This also includes directories listings and Google Maps integration and overall management for continuous optimization.
⨳ Pay Per Click (Adwords)
Getting results from online marketing is very cost-efficient. However, depending on your industry (market interest and/or competition) it can take time to see strong results. Adwords, Google’s pay per click service, offers a highly effective way to drive targeted traffic to your website quickly.
⨳ Email Marketing
Email marketing gives you an opportunity to capture the emails of interested prospects–keeping them within your reach and staying in front of them until they are ready to purchase. This is one of the most effective long-term based marketing strategies.
⨳ Web Design
You need a website that showcases your business and the quality of your products or services. A strong, professional website sets the foundation of a successful online marketing campaign for effective lead generation. Learn more about our web design service.