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Web Consulting

A nice looking website isn’t enough. You need an effective strategy to drive leads that turn into customers and repeat sales. If you’re not generating new leads from your website then you’re leaving money on the table–or more accurately, giving it to your competitors.

We can help you get more paying customers.

Growth Effect is a website consulting, design and marketing agency with clients across the US. We’ve successfully worked with dozens of small businesses and entrepreneurs to help them develop digital marketing goals, build a strategic plan to achieve them, and increase revenue.

We hope to work with you to do the same.

Your presence online has the ability to bring you more business, no matter the size of your company or the industry you’re in.

Websites don’t find success by accident, it requires deliberate and strategic attention. Our website consultants will take the time to understand your business, your customer base, and your competitors.

We capture this information and use it to form a strategically customized plan–with the goal of driving more sales and expanding your customer base.

Our prepared plan focusses on the aspects necessary to help your business reach new levels.

 

We dive deep and take all the important aspects into account

⨳ Google Analytics Consulting

Website analytics is one of the most important aspects of your online marketing efforts. Without it, you’re aiming at your targets in the dark. Google Analytics gives you visibility into what is happening on your website, allowing the identification of successes and opportunities. Even if you have Google Analytics installed on your website currently, we find that most organizations aren’t using it correctly, or don’t know how to make sense of the data it provides.

Our process begins by gaining an understanding of your website’s current performance. Not only do we want to hear from you and what and your team to understand the successes and shortcomings, but we want to drill down into the data that web analytics provides. This gives us a real foundation to build from.

Our web experts use analytics to understand your current web footprint, what factors of your current strategy are working and what isn’t working so well. Reviewing most visited pages, length of time on the website, where traffic comes from and how traffic flows through your sites helps us see the macro and micro view into your business’s presence online.

As Google Analytics experts, we use tools such as Google Tag Manager in order to track everything that has importance on your website and can create dashboards with Google Data Studios to provide an accurate and on-time display of your website’s performance.

⨳ Customer Persona Discovery

Your website must speak directly to your best customers. Everything must be created with them in mind. We dig deep to understand your customer profiles and base design and content strategy improvements on real customers, not just general ideas and words.

Having a strong sense of your customer personas helps eliminate vagueness and speak directly to your target customer.

Building a website with clear customer archetypes is like using a blueprint instead of a sketch–it makes every decision more deliberate and reduces guesswork.

⨳ Sales Funnel Development

Your sales funnel is the process flow in which a prospect becomes a customer.

We pay very close attention to how this flow should work for your business as this plays a vital role in the architecture of your website.

A lot of businesses make the mistake by offering too many options at the wrong time; this can create confusion and cause your prospects to flee. Instead, we drive prospects through your sales funnel, a very strategically created path that starts with interest and leads with an action (learning more, asking questions to learn more or of course making a purchase).

⨳ Internet Marketing Blueprint

The perfect website is nothing without people coming to visit it. Internet marketing is the art of driving the most qualified traffic to your website so your customers can flow through your sales funnel.

We focus on the most cost-effective, ROI rich forms of internet marketing such as search engine optimization (SEO).

⨳ Sitemap Architecture

What generally happens is pages are created without any plan. This creates a poor flowing website that doesn’t have a consistent tone and approach. Identifying the pages for your site, and how they are organized

Your site architecture also includes the consideration of what pages should be linked in your menu, at key aspects of your homepage, your footer, etc.

⨳ Conversion Optimization

A website’s success isn’t measured in the amount of traffic it receives. It’s all about how many conversions it receives.

There are two key areas to improve conversion rates: user experience and the psychology of persuasion.

We will help define the important elements that most effectively make your visitors to take action with your business. Approaches such as identifying benefits instead of features go a long way. Also addressing objections, common questions, and general education–all with a nudge of urgency to take action.

After building trust and giving the visitors of your website the information they are looking for, we make it easy for them to take action.

⨳ Content Strategy

One of the most important aspects of your website are the words on it. Your website should be your most successful salesman, so it needs to be convincing, informative and solution-oriented.

The content on your website doesn’t only important for your website visitors, it’s also important to the search engines as they crawl your website to know what keywords to rank your website for.

Problems We Help Solve

  • We help identify and strategize opportunities to improve websites.
  • Discover target markets and indentify the best methods to capture their attention.
  • Analyze website data and explain what it means and how to use it for improvements.
  • Improve Search Engine Optimization (SEO).
  • Evaluate if websites need to be rebuilt, or isolate needed improvements.

The Fine Print

We’re easy to work with! Growth Effect does not require a signed agreement for website consulting engagements. We offer small customized packages that are handled on a transactional level. Larger agreements may require a contract.

We pride ourselves on being able to quickly jump in, bring value and solve problems–and not spend days and weeks negotiating contracts and agreements.

How Much

Our fees are heavily dependent upon the complexity of your website and our level of engagement with you. Our consulting fees start at $250.