Adding a blog to your small business website is an excellent way to increase your authority as an expert, attract new customers, and engage current customers. If you already have a website, a blog can be seamlessly integrated providing you the ability to add content about your business, market and community.
Reasons to Add a Blog to Your Small Business Website
Increase Website Traffic
In many cases, prospective customers find your website through search engines (mostly Google, Yahoo and Bing). A common method of search is to type a search term or question into the search bar, which then provides a list of related content based on the search criteria. Where blogging comes in is each time you create a new post, you have the potential to rank for various search terms that are related to your blog content. Now instead of just showing up when someone types in your business name, you can get traffic from more and more keywords each time you add new blog posts.
Showcase Your Expertise
Writing on topics in your industry gives you the platform to brand yourself as an expert in your local area. Restaurants should have their chef blog about cooking and share recipes with customers. Retailers can write on interior design, fashion, new books out or whatever is related to their industry. Consumers are more likely to spend their money with someone they deem as an authority than someone they can’t trust. Blogging helps you develop trust by showcasing your expertise.
Blogs can become your passive salesperson. Blogs allow customers to become educated consumers; giving them the feeling of confidence and security, streamlining the sales process. Being a source of education means that you stand to be a go-to source for your both current and potential customers.
Blogging can bring in more sales over time as customers learn about your offering and develop comfort by learning from your educative content.
Blogging doesn’t have to be a chore. Just let your natural voice show through in your writing and the rest will take care of itself.
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